Do you have rules for storytelling?
I'm not really sure I do. When I think about it, the words of advice I regularly dispense--make your character want something, add more conflict than you think you need, have at least a general notion of where you're going next--echo in my brain, but I'm not sure they add up to rules.
(An old writing buddy of mine who I've since lost touch with felt that men like to create and follow rules, whereas women are more freeform. Perhaps that is why.)
But still and all, I'm always looking for any rule or guideline or even vague idea that will help me with my writing. And I often tell anyone who will listen students, clients and readers that screenwriters come up with lots of helpful bits to apply to story.
So I was interested to find this link, to an infographic on Pixar's 22 Rules to Phenomenal Storytelling. These rules were developed by Brave artist Emma Coats and are the lessons she's learned working at Pixar. The list has some good stuff in it. Here's the infographic: